Afforable Chiropractic Marketing and Thoughtful Planning- A Great Analogy
Have you heard this, “if you can’t afford the tip, don’t go out to eat”? or this one, “if you can’t afford the gas or insurance, don’t buy the car”?.
I found a parallel between these two analogies and chiropractic marketing. It happens; a chiropractic marketing product will be bought by a chiropractor with good intentions of using the purchased materials to generate new patients. Which is great because that is what it was created to do. The product itself is an expense and for some, depending on their budget, it can be a sizeable expense. So once bought, one might find themselves lacking the funds to use the marketing material for what it was intended to do. In this case, newspaper ads. Now it’s easy to let yourself be fooled into thinking that the chiropractic marketing material was too expensive or isn’t working because now you think you can’t afford to run the ad. Or you have run an ad and didn’t get the response you had hoped for and now you’re looking at a possible second ad placement, more money. You might be thinking that the ads themselves cost too much, but you would be wrong and here is why. If you bought a marketing program that included more than one ad and the kit came with additional tools, you have to factor that out. Once you’ve done that you would realize that the ad itself is relatively inexpensive. But because you can’t afford to run the ad, the marketing material will never get its chance to shine. The moral to this is, “if you can’t afford run the ads or use the marketing tools for what they are intended to do, you really shouldn’t buy the package”
You must think I’m nuts telling you not to buy a product, but who suffers in the end if you end up returning the product because you can’t afford to use it properly? You do, because now you are where you began, still needing new patients and no marketing materials to help you attract them and your potential patients because they will not get the chance to see what you can do for them.
Find the chiropractic marketing system that you want and find out a ballpark price of a newspaper ad placement, shop around for the best rates with a rep help you negotiate an affordable rate. Then you will have the information you need to make a wise and profitable purchase.
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