Make Your Site Count
Business people tend to realize that they must establish a Web presence in order to compete, but many are not sure how to do so. Even those who manage to mount a site are often not certain how to insure that their site is as effective as it could and should be. The best way to insure that a site is functioning at full potential is to hire someone who knows how to design, build, evaluate, improve, maintain and improve it on an ongoing basis. Ian Thomas is an internet marketing consultant in South Africa who can accomplish all of those goals and more.
The most common question that business people want answered has to do with how the Google rankings can be improved. Ian Thomas is an expert in optimazation and has several methods to insure this important factor. The actual design, including such simple factors as emphasis (the use of bold font underline, font size, italics and so on) can make a huge difference to the effectiveness of a site. Offline optimization includes such factors as insuring that Google counts each “hit” on a site so that the site can be evaluated properly.
Internal linking strategy is another important point that typically require expert input. Ian Thomas explains on his blog site that this linking has to do with the fact that Google tracks the use of links within a site, which can certainly be used as a strategy to give weight to particular key words and phrases contained within the Web page. The ability to institute this type of methodology can easily account for the difference between a site that truly enhances a business and one that is simply “there”, but is not adding any real value to the business in quesstion.
Social media is one of the newest and most rapidly growing areas of Web use. Business is certainly aware of this phenomonon, but most business people have no idea how to capture the impact of it to enhance their Web presence. As a professional and experienced Internet marketing consultant, Ian Thomas is well positioned to guide a business through the maze of social networking in order to utilize it to the very best advantage. He realizes that this medium can be very important for businesses in terms of interaction with the audience as well as using it as a “sounding board” to track the needs and desires of the customer base.
