SEO Copywriting and the Content to Code Ratio
Your SEO copywriting will get far better results if you aim at a proper content to code ratio. What does that mean? It’s merely finding a way to balance the content and your code. Check your ratio by looking closely at your site’s HTML within the source code. The ideal ratio is keeping your text higher than the amount of HTML code present. This is something that will really impress the search engines if you do it the right way. So having more content is obviously better. Plenty of content plus clean code that is far less than the amount of content you have will help your rankings. Keep in mind when you’re writing your content that you need to make it easier for search engines to index it correctly. Keep your content shown as plain text and avoid flash or words written on graphics as these don’t contribute to your rankings. Search engines won’t be able to read flash, which means your webpage wouldn’t get indexed. This is a major thumb down in the eyes of the search engines.
Putting your content in frames is not a good idea when it comes to creating the navigation for your website. Frames do not serve a useful purpose, so you are better off not using them. When you use frames, the search engines cannot read them so pages with framed may not get noticed or ranked.
Only the home page would get indexed and all the other pages would be ignored if you use frames. You want to have the search engines read all of your content when you practice SEO or zoekmachine optimalisatie copywriting. The search engines generally prefer it when you keep everything basic and straightforward. If you consistently produce content of a good quality, you will achieve good results in the long run. In summary, it takes time to develop SEO copywriting into a skill, so make sure that you give the effort so you can see good results.
